JU-NNA SS24 at London Fashion Week

This season, JU-NNA draws inspiration from the captivating sculpture ‘Alternating Rhythm’ by Maria Bartuszová and the mesmerizing waves created in water on rivers, seas, and lakes.

This concept combines the artistic essence of London’s fashion scene with the elegance and tranquility of Japanese design, resulting in a unique fusion of cultural influences.

The brand focuses on fusing conventional Japanese techniques with contemporary and modern design, drawing  inspiration from the designer’s prior work in the Japanese kimono industry and Tokyo Fashion. 

Through collaboration with Asian artisans, Jun incorporates traditional Japanese Shibori into his collections, giving a time-honored tradition a fresh and unique look. Shibori is a traditional Japanese craft that has primarily been used to create kimonos. Artisans bind fabrics using a thread by hand and make tiny bits one by one. This is a very time-consuming process and the result is exceptionally beautiful. Artisans used to start practicing this technique from their childhood and have kept this heritage. The declining popularity of the kimonos and the aging of the artisans however pose a threat to the preservation of this tradition.

Each design in this collection features brand-new Shibori patterns that have been successful in producing fabrics that can hug the body. 

In addition, unique sheer jersey and organza as well as organic cotton and recycled materials are used in this season, adding a twist to the collection.

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