London Fashion Week AW24 – SABIRAH

London Fashion Week AW24 featured SABIRAH, a conscious, demi-couture, modest-wear brand.

Founded by Stylist and Creative Director Deborah Latouche, who believes in the elevation of all women regardless of size, age, race or religion.

A brand that would make a chic and elegant outfit for a Day at the Races.

Sabirah takes Dominique Devereux (a character from the hit 1980s TV show Dynasty) as their muse for the AW24 collection. Played by Diahann Carroll, Devereux was a powerful, glamorous, independent business woman with an immaculate coordinated style synonymous to the ’80s look of large shoulder pads, matching hat and clutch. Carroll also was the first ever person of colour to appear on Dynasty.

The colour palette for this season is refined; peaches and creams are juxtaposed with hues of tobacco, silver and gold.

Antique jewels add accents to the impeccably cut silhouettes, amplifying Devereux-esque strength through power dressing.

Powdery pink-feathered hats and delicate lace eyepieces by Piers Atkinson complete the vintage glamour, ensuring the models elude extravagance and panache.

Exquisite tailoring takes centre stage; a notable piece is the sharp, voluminous Fan Coat, which uses 15 metres of netting to help keep the structure.

Staying true to the brand’s considered design mantra, the collection uses luxury end-of-life fabrics sourced in Italy. The pieces are then tailored and made in London giving an exclusive service to each client.

Stunning wool and silk crepe peppered with metallic thread and opulent double silk satin are the fabrics for the season.

“I thoroughly enjoy sourcing fabrics, I could spend days at mills touching materials and imagining what to design. The fact that these fabrics are then transformed into beautiful limited edition pieces makes them even more special,” says Latouche.


Creative Director: Deborah Latouche. Lead Stylist: Kim Howells. Lead Hair Stylist: Nick Irwin and the Schwarzkopf Pro Team. Lead Make-Up Artist: Neusa Neves using Emolyne. Lead Set Designer: Lee Flude. Lead Nail Artist: Giulia Oldani using Emolyne. Casting Director: Simon Lewis at Cast and Elect.

Jewellery: Sourced by Era of Mystique.

Millinery: Piers Atkinson.

Shoes: Emmy London.

Scent: The perfumer’s story by Azzi.

UK PR: KMR Consultancy. International PR: Cassel Consultancy.

Flowers: Emma Rose Floristry. Lighting: Senan Flude. Music: Aaliyah Booker. Movement Director: Gareth Mole.

BTS photographer: Asia Werbel. Videographer: Saddiq Abubakar. Logistics Coordinator: Mumin Athill.

For sales please contact [email protected] | @sabirahofficial

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