KWK by Kay Kwok SS24 at London Fashion Week

This season KWK by Kay Kwok’s SS24 collection at London Fashion Week views the brand’s ethos of transportation out of the mundane through a spiritual lens.

Exploring how through looking within and connecting with our authentic self-expression, we arrive at a new place of vivid-colour and exaggeration. 

Freedom of expression and being liberated to live in alignment with who we are as an individual is fundamental to the designer’s worldview and the understanding the nuance and sensitivities of visual messages and storytelling upon the catwalk. Spring/Summer 24 takes us on a journey out of the dark, away from dullness and solemnity, escaping a pressure and heaviness from above, to arrive into the abundance and joy of the light. 

Buddhist iconography, graphic depictions, the beauty of nature expressed through flowers, and artwork inspired by the stars and cosmos, are blended to create a lucid colour-scape. Evocative and intense, this season has been designed to imbue a sense of pleasure and ecstasy, quasi-religious in nature – and enlightenment.

Head Stylist: Kim Howells
Hair: Nick Irwin For Schwarzkopf 
Makeup: Michelle Webb For AOFMPro Using Burn Beauty + Dermalogica UK
Makeup Assistants: Karin Chan Tak Shan + Becci Discombe 
Official Nail Brand Partner: L’Atelier Green Paris

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