Royal Ascot 2020 began on Tuesday 16th June, taking place behind closed doors for the first time in the event’s history.
To celebrate the event in style, Ascot invited fans across the globe to dress up and wear a hat as part of the racecourse’s wider ‘Royal Ascot At Home’ campaign before sharing a photo on social media using the campaign hashtags #StyledWithThanks and #RoyalAscot.
Several famous faces participated on Day 1 including Francesca Cumani, Laura Wright, Rosie Tapner and Lady Forsyth:
All participants are being encouraged to donate £5 to the campaign fundraising page, share their outfit photo and tell their friends to do the same, helping to spread the #StyledWithThanks message in recognition of those working on the frontline of the global Covid-19 crisis.
Prizes will be given for the most Elegant, Original and Uplifting outfits across the week with a panel of expert industry judges, including Stephen Jones and Caroline Rush of the British Fashion Council, selecting the winners. Additionally, photos posted using the campaign hashtags will be turned into a giant rainbow mosaic image tribute which will become a permanent installation at Ascot Racecourse.
Ascot launched the charity appeal with a £100,000 donation to be split between four frontline charities: The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund.
Additionally, Henry Birtles has written a Royal Ascot at Home poem which has been recorded by some familiar faces including AP McCoy, Frankie Dettori, Liz Hurley, Peter Phillips plus everyday people and supports the #StyledWithThanks message: