All participants are being encouraged to donate £5 to the campaign fundraising page, share their outfit photo and tell their friends to do the same, helping to spread the #StyledWithThanks message in recognition of those working on the frontline of the global Covid-19 crisis.
Prizes will be given for the most Elegant, Original and Uplifting outfits across the week with a panel of expert industry judges, including Stephen Jones and Caroline Rush of the British Fashion Council, selecting the winners. Additionally, photos posted using the campaign hashtags will be turned into a giant rainbow mosaic image tribute which will become a permanent installation at Ascot Racecourse.
Ascot launched the charity appeal with a £100,000 donation to be split between four frontline charities: The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund.
Additionally, Henry Birtles has written a Royal Ascot at Home poem which has been recorded by some familiar faces including AP McCoy, Frankie Dettori, Liz Hurley, Peter Phillips plus everyday people and supports the #StyledWithThanks message: