Men: Embrace Flower Power for Newmarket’s July Festival Fashion

Newmarket’s July course is full of English country charm with its lawns, thatched roofs and flowers…

…so why not embrace the garden party atmosphere with Nico Didonna’s floral print navy jacket. Price £620.

Nico is one of our five stylish menswear designers to follow. For more information on Nico see our article:

Dare to go Flower Power mad and team the jacket with Nico’s matching floral slim trousers. Price £264.

But if that is just too blooming crazy for you, then tone down the look and wear the jacket with a pair of smart navy or stone coloured chinos.

Complement the floral print with a classic dark blue shirt in cool linen, such as this dark blue Palmer single cuff shirt from New & Lingwood. Price £145.

Ties are not compulsory but will add to your sartorial look. The simple style of a knitted silk tie will work well with the flamboyant floral jacket. Cool down with classic navy or turn up the heat and pick out a less dominant but vibrant colour from the print. Simon Carter’s bruciato tie (meaning burnt) will sizzle. Price £55.

The loafer shoe brings a relaxed elegance to your outfit, a good alternative to the more straight laced oxford or derby shoe. Pinocchio snaffle loafers from Dune London come in grey suede with a silver metal strap detailing across the top. Price was £100 now in the sale for £60 from House of Fraser.

A must for any summer raceday is a pair of cool sunglasses. Dewerstone’s Tambora are handmade in grey maple wood compressed into layers featuring a pop of orange and light blue polarised lenses. Price £69.95 via Etsy.

Add a flash of edginess with Deakin & Francis’ skull & crossbones sterling silver ring. It brings a contemporary twist to the traditional signet ring. Price £190.

Deakin & Francis are one of our four fabulous independent jewellery designers to follow. For more information see

Last but not least is the watch. A statement piece without being ostentatious is Frederique Constant limited edition Runabout automatic with navy leather strap and white stitching. Model is FC303RMN5B6.

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