London Fashion Week AW24 - Helen Anthony Menswear

Presented at London Fashion Week, the fashion brand Helen Anthony showcased their AW24 collection featuring both menswear and womenswear.

Here we focus on the menswear.

Proving men’s tailoring does not have to be greys and blacks, designer Naeem Anthony used a vibrant colour palette of yellow, red, blue, green, pink, and white to represent his diverse cultural influences…

…as well as his love of tartan and Scotland, where much of the fabric is woven.

At the rudimental level, the collection is an homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for……

….and yet aesthetically it is an expression of boundary breaking, freedom and gender diversity. It is the intersection of heritage, modernity, and undimmed individuality.

Notably strong shoulders immediately give shape to a thoroughly modern collection, while the fabric diversity imbues the collection with wholly unique textural qualities.

Helen Anthony proudly designs its own luxury fabrics and yarns in the UK using cashmere, wool, satin and mesh rendered into strong tailored silhouettes.

Voluminous maxi length coats will keep the cold chill away at the winter racedays, whilst making a statement. Here accessorised with oversized bags.

About Helen Anthony

Founded in 2015 by tailor and designer Naeem Anthony, the brand name is a portmanteau of Naeem’s surname and the first name of his great grandmother, Helen Thomas. She was the first to champion Naeem’s talents and to teach him basic tailoring skills. Contemporary, sharp, and daring, yet retaining the essential classic elements of fine tailoring, Helen Anthony’s aesthetic projects a striking individualism using bold colours and patterns presented in an array of luxury natural fibres woven in the UK.