Cheltenham Festival Day One Betting Tips,Gold Cup

What to wear (and what to avoid) at the Cheltenham Festival

What to Wear to the Cheltenham Festival.


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If you have never been to the Cheltenham Festival, you might be wondering what you should wear to the event.

Here is our Specialist guide on what to wear to Cheltenham!

The multiday meeting is famous for its fashion as well as for the horseracing and you might find that when you arrive, you spend just as much time watching your fellow spectators as you do looking at the racing. 

This festival of tweed, houndstooth, and British woollens is not to be missed. Below are some of the dos and don’ts to keep in mind when selecting your outfits. 

Watching and betting online

As a result of the pandemic, many of us are going to be following along with the Cheltenham festivities from the comfort of our own homes. Although watching the races from home does not have the same sense of excitement and fun as attending in person, one of the benefits is that you can wear absolutely whatever you like. 

Online casinos and sports betting have skyrocketed in popularity over the course of the last decade and there are now hundreds, if not thousands, of different online casino platforms and apps available. has made it much easier for punters to follow the action online through listing the best online sports betting platforms and also providing users with helpful Cheltenham tips.

What to avoid 

Cheltenham Festival takes place in March and, as a result, the weather can be very hit and miss. The last thing you want is to have chosen a very light dress or suit and left your coat at home in a burst of optimism. It is important to come prepared and have a couple of warm layers on hand, just in case. 

While there is no official dress code for the Cheltenham Festival, the organisers do have a number of suggestions for anyone looking for advice on what to wear. The organisers suggest that men wear suits and women wear a cocktail dress, suit, or other form of formal attire. They also advise that jeans should be avoided and have noted that hats are not required but, when worn outdoors, they do add to the jovial atmosphere of the event. 

It is important to not dress too casually for the Cheltenham Festival as it is a formal event. For both men and women, this means eschewing casual, comfortable clothing and footwear choices and instead opting for heels, boots, and dress shoes to go with your suit or dress. 

What to wear 

If you want to go for a conservative and classically elegant look, you should do some informal online research and look up photos of previous Cheltenham Festival attendees. Members of the royal family frequent the event every year, and their looks are always subdued, elegant, and classy – think muted tones, woollen coats, and sophisticated hat choices. 

If you are in a tight spot, there are a number of British fashion labels – Vivienne Westwood, Burberry, and Coast – which all have lines specifically dedicated to the Cheltenham Festival. For most of the day, you are likely to be wearing a coat (if not two) and so you will want a light dress which you can comfortably wear underneath your layers. As for dresses, you could look for a sophisticated dress from labels like Zara, La Redoute, or Monsoon, or opt for a dress you have worn previously at the races and found to be comfortable. 

Ladies Day is, of course, a massively important event at the Cheltenham Festival. Ladies Day is typically the second day of the Festival, and women usually decide to wear their flashy, colourful dresses and eye-catching accessories on this day. If you do want to dress up for Ladies Day, you will want to find a colourful cocktail dress and accessorise it with a flamboyant hat and matching gloves, shoes, and jewellery. 

As for the male side of the equation, many men are now choosing to express themselves with looks inspired by the programme Peaky Blinders. Men can easily pull off the 1920s inspired look with just a few specific choices like a newsboy cap, lace up tweed boots, and a well-tailored tweed suit. This look has been popular for the last few years, and for good reason. If you want to stand out from the crowd while still maintaining a sophisticated air, you should consider opting for a look inspired by Peaky Blinders. 

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