Are you in the know? Fashion-savvy women are signing up to a new Virtual Personal Styling concept: cabi Front Row for clothes and accessories.
With ‘Social Shopping’, luxury personal styling and technology at its core, cabi Front Row enables you to shop with friends and family from the comfort of your own home. This shopping experience marries the convenience of online shopping with the best of the brand’s flagship experience, personalised expert styling in the company of friends.
cabi was launched in 2002 by designer Carol Anderson, President Kimberly Inskeep and 10 other founding women, and prides itself on being a ‘company for women, by women.’ The designer fashion brand was launched to reinvent the way women shop and work, offering many different options to shop when, where and how they want, to suit their own lifestyle.
cabi Front Row is the brand-new virtual styling platform, enabling cabiStylists to present the cabi collection in an engaging online environment. Guests are welcomed into an interactive space alongside a group of friends or family all in their remote locations, where they can connect through video and chat, receiving styling ideas and personalised help from a trained cabi Stylist.
The Front Row experience is like watching a runway fashion show up close and personal in your own home, with your own front row seat. As guests view beautiful collection videos, they can ‘like’ pieces as they appear, and create a virtual dressing room from which to make their purchases. cabi Front Row delivers what women want while they shop – an engaging experience, convenient technology, personal connection and professional guidance – it is one of the many options that cabi offers their clients – enabling them to shop and get styled at their own convenience and at a time they choose.
After clients purchase and the virtual experience ends, they can access the list of what they liked (but didn’t buy) on an app, cabi Tap. They can also see recommendations for what else to purchase to mix and match with what’s currently in their cabi closet.
President and Chief Marketing Officer Katie Malone says, “Our offering, a combination of real-life interaction with a Stylist who gets to know you, combined with digital content, is proving to be a success in these very challenging times. This multi-channel experience allows the cabi client to choose when, where and how she shops.“
To celebrate the launch of cabi Front Row, cabi is offering one lucky Eclipse Magazine reader the chance to win £150 to spend on cabi clothing and accessories.
To enter our Prize Draw to win the £150 voucher from cabi please fill in your details below:
Karen can usually be found glued to her computer or at the stables. Having edited several national magazines she co-founded Eclipse Magazine in 2008 after realising that many of her friends were nervous about going racing due to lack of information – what to wear, how to bet etc.
She absolutely loves her job (how many people can say that?!) and is truly grateful to all supporters of and contributors to Eclipse Magazine.
If you are reading this she would like to say THANK YOU! (And please spread the word about Eclipse…!!)