With only one meeting left in the Chester racing season and with the seasons changing and new autumn-winter ranges on the cards, you have your final chance to stand out in the fashion stakes.
To help you with your outfit choice, Chester Racecourse has released its annual style and trend report.
The report analyses the most popular dress and suit styles of the year, looking back over the most popular trends of the season and getting racegoers thinking about that perfect race day outfit.
Chester Racecourse – The Most Popular Outfit Style
Midi dresses, maxi dresses, jumpsuits and trouser suits. We’ve seen it all at the races so far this season, but which outfit style won the hearts of Chester’s racegoers?
It may have originated in the ‘90s, but the bodycon dress is still a classic with its sleek silhouette, promoting fashion fierceness amongst racegoers.
Form-fitting with lots of stretch in the fabric, the dress that was specifically designed to enhance the hourglass figure was adorned by 14.63% of Chester’s guests.
Other favourites from this year include: the elegant maxi dress (14.15%), the chic off-shoulder dress (11.71%) and the oh-so hot peplum dress (10.24%).
Chester Racecourse Style – The Most Popular Outfit Colour
Colour is just as important as the style when it comes to picking a raceday outfit. A complementary or stand-out hue can make a statement and complement your overall ensemble at the same time.
From cool tones to block brights, which colours made racegoers dazzle in the crowd at Chester this season?
With summer in full swing and the racing season underway, little white dresses were popping up everywhere at Chester Racecourse. The white dress was a clear spring and summer staple, creating a simplistic, crisp and clean look. It proved to be the outfit colour of choice for over 19% of racegoers.
Close behind was the ever popular little black dress (LBD) with 15.02%, followed by floral design at 14.02% and a blue toned outfit at 11.96%.
Chester Racecourse Style – The Most Popular Suit Style
If you thought raceday fashion was only competitive for the women, think again. The fashion stakes have never been higher for the men, and Chester’s men’s best-dressed competition attracts more and more entries each year. So which styles did the men turn out in this year?
Often when it comes to men’s fashion, simplicity can pull a punch over creativity: 25.76% of men chose a stylish plain suit for their race day outfit.
Close behind was the more daring three-piece suit at 18.18%, followed by the great tailoring of a patterned suit at 12.88% and the more relaxed approach of a shirt and chino combo at 11.36%.
Chester Racecourse Style – The Most Popular Suit Colour
If you’re planning a perfect raceday suit, choosing a bold colour is where you can really start to show off your personality. Were the men brave this year with a dark purple or a mixed colour suit? Or will did they keep it classy with the traditional black, blue or grey suit?
Well, it looks like Chester racegoers love to keep it traditional with over 40.43% of guests choosing a classy blue for their raceday attire.
If you want to really stand out at one of the final raceday of the year, why not choose a white, green or multi-coloured suit. Only 2.13% of guests chose a white suit, followed by green at 1.42% and multi-coloured suits at 1.42%.
The fashion stakes are raised again at Chester Racecourse with the Season finale taking place on 29th September.
All statistics that feature in this article have been collated by Chester Racecourse using open data from 48,000 photographs shared on Instagram with the hashtag #ChesterRaces. Would you like to be featured in Chester’s next style and trend report next year? Make sure you tag your Instagram posts with #ChesterRaces.
Karen can usually be found glued to her computer or at the stables. Having edited several national magazines she co-founded Eclipse Magazine in 2008 after realising that many of her friends were nervous about going racing due to lack of information – what to wear, how to bet etc.
She absolutely loves her job (how many people can say that?!) and is truly grateful to all supporters of and contributors to Eclipse Magazine.
If you are reading this she would like to say THANK YOU! (And please spread the word about Eclipse…!!)