The collection’s style was inspired by British 1960s’ fashion whilst Isabel Mann’s print inspiration came from her own artwork: ranging from bright florals to abstract brushstroke patterns.
Fabrics are breathable cottons to lightweight silk satins. All pieces are sustainably produced in London on a made to order basis. Styles are classic and the majority are reversible, providing the customer with two outfits for the price of one. Each item offers a plain and a printed side.
The brand’s seamstresses ensure fabrics are cut economically to minimise waste. Any fabric left over is saved and used to make scarves, which is why they come in different sizes.
Designer and founder Dovile Soptye does not follow the latest trends, instead she uses the brand to create classic modern ethical and sustainable garments. The timeless pieces not only support ethical fashion but also build a community for the conscious consumers purchasing them. Natural fabrics such as silk, wool and cotton are used.
Shopyte supports a non-profit organisation: ‘OneTreePlanted’. Each garment purchased on shopyte.eu means a donation to the organisation to plant a tree, helping to make planet Earth a cleaner and safer place.
As an online brand, Shopyte uses recycled paper for packaging and DHL GoGreen which provides an environmentally responsible shipping option.
A slow fashion brand with garments made to last. Everything is manufactured in the UK with most pieces handmade in London where Riona is based, therefore the production process has little to no carbon footprint.
Fabric offcuts are not wasted; they are either recycled or repurposed to make small accessories or they are donated to local schools and craft groups.
For SS20 the colour palette is sunny yellows, hazy powder blue, leafy green and neutral tones that are hand dyed on to fabrics using the shibori technique – Riona’s signature style. Shibori is Japanese manual resist dyeing technique producing various different patterns on one fabric.
Each piece was designed for comfort with versatility in mind – understated elegance and relaxed shapes are perfect for day to evening.,
Karen Grace studied Personal Styling at the London College of Fashion and is Eclipse Magazine’s Fashion & Beauty Editor.
You can read more of Karen’s fashion advice at: www.frumpytofunky.com
For personal shopping and styling services you can reach her via frumpy to funky on [email protected]