For Sagaboi’s SS24 collection, founder and creator Geoff Cooper draws inspiration from the migration of people along with the imagined and real responses to cultures being introduced to new spaces.
Titled ‘Fresh Off the Boat’, Cooper puts a spin on this sometimes derogatory term by using it to describe style. Freshly styled, arrivals disembark with confidence and pride so their entry into new spaces isn’t one of fear but an optimistic offer of value.
Fabrics are denim, linen, raw silk , Sea Island cotton and suede.
Colour palette is tropical hues of vibrant blue, red and yellow mixed with pastel tones of ecru, lilac, yellow, peach, mint and sand.
Sagaboi is tethered to the steel pan in its branding and the steel pan culture with its energy. The steel pan vest can be seen in varous colours .
Cooper introduces well-known West Indian colloquial terms and vernicular on slogan tees and re-issues its Big Big Tings tee in softer hues.
Knitwear is all handmade by female knitters in the Caribbean and was inspired by materials found in local fishing villages.
Photo credits:
Runway shots – Alla Bogdanovic
Backstage/Still shots – Hippolyte Petit for BFA
