To celebrate the forthcoming QIPCO British Champions Day on Saturday 20th October 2018, multi-award-winning Windsor and Eton Brewery have created a special one off ale, designed specifically for Britain’s richest ever raceday and finale to the European Flat racing season.
The aptly named British Champions Day Ale is a 4.0% ABV chestnut bitter brewed with Windsor Farm barley and a blend of English and New World Hops and is represented on the beer pump by legendary jockey Frankie Dettori performing his flying dismount.
The bespoke ale is being sold throughout pubs around London and the Thames Valley until 14th October including the Royal Foresters in Ascot, the Windsor Castle in Regents Park and the George Inn in Eton, as well as on site at Ascot Racecourse on 20th October for British Champions Day itself.
To help launch the ale and build the excitement amongst the public, a horse and dray was taken around Windsor transporting barrels to some of the key pubs selling the ale, starting from the brewery itself and passing the iconic Windsor Castle as well as stopping off at the Windsor-Eton Bridge.
Will Calvert from Windsor and Eton Brewery said: “Flat racing and good beer always go well together – and we think we’ve brewed a champion beer for British Champions Day that will inspire our customers to enjoy the special day.”
Rod Street, Chief Executive of British Champions Series said: “We are thrilled to be working with Ascot’s local brewery, Windsor and Eton Brewery on QIPCO British Champions Day and delighted that our prestigious day of racing will have its own Champions Ale for racegoers to enjoy. It’s such a special day and we hope everyone will head down to their local pub to try the beer and of course look out for it at Ascot on 20th October.”