London Fashion Week Men SS20

Check out our top dandy looks from LFWM SS20 and How to Rock it for a day at the summer races.


Statement Prints

Some racing festivals are renowned for their on trend young looks, such as Aintree, Chester, Sandown and Royal Ascot Village Enclosure.

Malan Breton juxtaposes sartorial tailoring with flamboyant prints and for his SS20 collection he pays homage to Ian Shrager, one of the founders of Studio 54, who sponsored his first fashion show.

Perfectly poised in pink silk suit and matching shirt, or bold in an electric blue floral print suit. Don’t forget to add a tie, as most enclosures require one.

Add a Panama hat (plus cravat/tie) and cause a sensation at Glorious Goodwood in skinny fit trousers and long jacket suit adorned in mythical animal print on a cream background.

Imagery courtesy of Pop PR.

Ranked in the top 20 Fashion schools worldwide by the Business of Fashion 2019 is the University of Salford. Two of their graduates Ellica Power and Meeko Armstrong Worthington collaborated to create Purple Vain. Inspired by iconic rock and rollers’ wild glamorous lifestyle, the colourful prints adorned with faux pearls and punkish spikes would certainly have a presence on stage or at the races. With matching shirts and travel bags ready to go on to the next race meeting or gig. Again, don’t forget the tie.

Imagery courtesy of

Classics with a Twist

For the Classic races of Newmarket’s Guineas Festival, Epsom’s Derby and Doncaster’s St Leger – plus the Flat season finale of British Champions Day – a subtle modern twist would be all that it takes to sartorially stand out from the crowd.

Malan Breton’s mid blue suit teams the traditional contrasting blazer piping with his signature stand-up pointed shoulders.

Hazzys x Haizhen Wang’s SS20 collaborative collection aptly titled ‘Back to London’ reflects British heritage and style. Tailored double-breasted navy jacket in a large vintage check sports an exaggerated collar and is worn with a patterned shirt for the fashionable mixing of prints.

Hazzys is a Korean brand making its debut in the UK and London based Haizhen Wang is renowned for his innovative designs that skilfully blend traditional and contemporary tastes.

Malan Breton image courtesy of Pop PR.

Hazzys image courtesy of Kiko Gaspar Communications.

Chalayan updates the equestrian Tattersall check with thicker stripes and swaps its traditional use on shirts to sharp suits and blazers. However, don’t lose the shirt off your back as this model did, keep it on plus a tie!

The blazers are given an additional contemporary twist with a diaphanous organza layer covering the front. Wear this blazer with a collared shirt and tie plus loose chinos as per the model or the matching tailored shorts shown in our Summer Shorts Suit section below.

Summer Short Suits

Some racing festivals such as York’s Ebor, Newmarket’s July Festival and Ascot’s ‘King George’ allow smart tailored shorts to be worn in the hot weather. However, they must be long and worn with blazers, collared shirts and in some enclosures a tie.

Chalayan’s long tailored shorts sport a striking double hem and their crisp white collared shirt is given a contemporary edge with its contemporary bib front. 

Imagery courtesy of Spring London PR.

Band of Outsiders’ light tan short suit or their navy blazer teamed with blue tailored shorts fit the dress code but remember to swap the t-shirt for a collared shirt and tie, the sneakers for a pair of loafers and remove the cap and sport socks. Bringing a playful side to the sartorial dress code, both blazers have subtle doodle prints by New York based artist Amit Greenberg depicting elements you would see at a summer gathering poolside.

Coasting in Neutral

Neutral staple shades are ideal for the more chilled summer racing festivals such as Glorious Goodwood, Newmarket July and York Ebor.

Band of Outsiders’ loose fit cotton tan suit is given a sunny lift with a striped yellow shirt. Tuck the shirt in and team with smart loafers and a tie.

Making his debut at London Fashion Week, founder of the brand Munn, creative director Hyun-min Han brought a modern twist to tailoring. Who needs a pocket square when your top pocket is adorned with ruffles. Wear the oversized jacket with chinos if the baggy pants are too avant-garde, plus loafers and a collared shirt and tie.

Band of Outsiders imagery courtesy of Spring London PR.

Munn image courtesy of We are Village PR.

New young designer label In Gold We Trust brings urban vibes to their tailored suits – a camouflage print suit that doesn’t blend in to the background and a grey check suit that takes mixing prints to the next level. Swap the trainers for smart shoes, add a shirt, and tie to be racing ready.

Imagery courtesy of

Smart Casual

Not all enclosures have a strict dress code, but they do usually prefer racegoers to dress smartly.

Oliver Spencer fashionably mixes his checks, teaming check jackets with check shirts and even check ties and trousers. Inspired by Wong Kar-wai’s Hong Kong film ‘In the Mood for Love’.

Imagery courtesy of Surgery PR.

E. Tautz livens up fawn linen/silk pleated trousers and ecru cotton poplin shirt with sky blue wool worsted jacket in a rust/sage ombre window pain check.

Wallpaper print florals bring cheerful bloom to rust/turquoise/ecru gun club check double-breasted jacket with rust trousers and a fawn/dark brown/grey & sky blue check jacket with dark brown cotton twill pleated trousers.

E Tautz Photography: Chris Yates.

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