London Fashion Week 2025 – Flair Fashion “Frontier”

Flair Fashion, a pioneering platform dedicated to nurturing both emerging and established designers, made its debut showcase at London Fashion Week.

This showcase represented a celebration of innovation, creativity, and the next wave of upcoming talent. Flair Fashion, known for its commitment to fostering emerging talent, has curated this event to highlight the unique voices and perspectives of these designers. 

Under the title ‘Frontier’, the  show featured seven promising new talents in the industry:

KARINA BOND x F3ROG by Rana

Karina Bond’s contemporary womenswear brand, launched in 2022, blends ethereal, imaginative designs with unconventional yet beautiful collections, featuring her signature luminescent organza laser-cut dresses that create sculptural, eye-catching silhouettes.

Collaborating with Karina was F3ROG by Rana – handmade bags fusing art with fashion. Inspiration came from Rana’s grandma, nature and home.

Bags can be purchased via instagram @f3rogbyrana 

FÉE MUSE

The ‘Conte De Fee’ collection embodies a modern fairytale through ostentatious and elegant designs, featuring pastel colours, delicate laces, and handcrafted corsets that enhance body shape while exuding a contemporary look.

LAM WING SUM

LAM WING SUM blends classic styles with a minimalist aesthetic, using soft, calming colours and sustainable practices to inspire new perspectives on the world. For SS25, the collection ‘Learn From Nature’ draws inspiration from resilient plant life and intentional fabric distortion to highlight the imperfection and adaptability.

ONG ANG

ONG ANG embraces differences as intrinsic qualities, expressing emotions through clothing that reflects the balance between harmony and conflict, influenced by Chinese natural philosophy. Its SS25 collection explores the essence of materials and their connection to the earth, creating a dialogue between opposing forces such as chaos and order.

SAMUELLEON

Samuel Salisbury encapsulates the dynamic spirit of the modern gentleman. By blending his Italian Heritage with fluid design, he highlights the evolving nature of formal wear, while embracing the youthful, informal expressions of today’s generation.

PSY LAU

PSY LAU, a Hong Kong-based streetwear brand, creates tailor-made, limited-edition pieces that tell the unique stories of their wearers while exploring sustainable fashion solutions. Their SS25 collection is inspired by society’s addiction to high-tech gadgets, highlighting the tension between the convenience of technology and its impact on real-world connections.

PIECES* x EXANTE

The PIECES Studios x Exanté capsule collection unites PIECES Studios’ avant-garde, art-driven fashion with Exanté’s sustainable, heritage-inspired leather craftsmanship, creating luxurious, modern accessories that blend tradition and innovation.

Credits

Flair Fashion: https://flair.fashion/; instagram: @flair.fashionofficial

PR: Crescent Agency. 

Photographer: Sanem Ozman @sanemozman

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