Latest Super Hero Serums

Brighten your summer look with the latest super serums on the market. Whether you are concerned about dull skin, uneven pigmentation, wrinkles or acne, there is a serum that will come to your aid.

For all you serum virgins – serum is applied after cleansing and before your moisturiser/suncream as serum can soak deeper into the skin due to its smaller molecules. It is used to target specific skin care concerns such as wrinkles, acne, elasticity, dullness and age spots due to its super concentrated ingredients. Although a serum may have moisturising powers, it is best to apply a moisturiser on top to create a barrier on the skin’s surface and seal in the serum’s active properties. Definitely use a sunscreen; serums may have many superpowers but protection from UVA and UVB rays is not one of them.

No. 7 Laboratories

The latest serums in the No. 7 range targets the top three beauty concerns: loss of firmness, pigmentation and wrinkles.

Dark Spot Correcting Booster

Specifically formulated to intensively target uneven pigmentation and dark spots. Lady Macbeth will no longer have to say those famous words ’Out, damned spot!’. 

Ingredients include:

Sephora, embilica and vitamin C – which help fade hyper pigmentation and dark spots by normalising melanin levels and transfer in the epidermis.

Mulberry and liquorice – an antioxidant and soothing agent to help prevent oxidative and environmental stress related pigmentation.

Gluconolactone (PHA) – a mild exfoliant for surface pigmented skin cells to improve evenness of skin tone.

Price £38 from Boots.

Firming Booster

Enriched with ingredients to tackle areas contributing to loss of firmness. Key ingredients are:

Hyaluronic acid – Low MW HA penetrates into deeper layers of the skin improving moisture binding and skin tautness for sustained epidermal firming. High MW HA improves moisture binding and plumps at the skin surface for short term immediate effect.

Hibiscus seed extract – Rich in amino acids it is used to help restore collagen levels in the dermis for longer term firming benefits with continued use.

Matrixyl 3000 Plus – No. 7 powerful anti-wrinkle peptide technology targets skin elasticity and elastic components in the skin, such as fibrillin which is lost early on in the ageing process and gives rise to lines and wrinkles.

Price £38 from Boots.


ECooking is a Danish skin care brand new to the UK which started from Tina Sogaard’s (the founder and owner) kitchen mixing creams, serums and oil for her own use. The brand’s ethos is honesty and transparency so the labels and names are simplistic and easy to understand showing precisely what the products contain.

There is nothing rotten in this state of Denmark – just good natural and organic ingredients.

Ecooking Moisturising Serum

100% vegan, this serum has a high content of hyaluronic acids which optimises the moisture in the skin and leaves the skin visibly soaked without looking greasy.

Acne Serum

To be used on extremely oily skin. Containing Salicylic acid, the serum helps prevent bacteria thriving on the surface of the skin. Also can be used locally as a spot treatment. 100% vegan.


Both serums are £43 but Indulge Beauty is offering 20% off for spring.

Indulge Beauty is a new UK multi channel beauty retailer covering a cross selection of skincare, grooming, make-up, haircare and fragrance products all under one roof. They select the best emerging, exclusive, cult and saviour brands.


Growing from homeopathic roots, this skincare brand is no Greek Tragedy as its core principle is the herculean task of developing products that are not only friendly to the skin but also to the environment.

Wild Rose Advanced Brightening Bi Phase Booster

Intensive brightening and anti-fatigue serum, this is the hero product in the Wild Rose Vitamin C collection. Key ingredients are:

15% Super Vitamin C.

10% wild rose oil – the signature oil of Korres and as a natural source of vitamin C it helps to reduce the signs of premature ageing and fatigue.

Sandy lily extract – an anti spot active to help reduce dark spots in size, number and intensity.

Sea fern extract – helping reduce areas of dark spots and evens out skin tone.

Vegetable squalene derived from olive oil – offering moisture.

Vitamin E – an antioxidant.

Bisabolol and ginger root extract which offers soothing action whilst helping strengthen skin’s resistance against environmental pollution.

Price £46 from Marks and Spencer.


Originating from Spain, Sesderma set sail for the Americas and now has a large global presence. It was founded in the 1989 by Dr Serrano and a team of professionals armed with a lot of experience in the dermatological and pharmaceutical fields. 

C-Vit Liposomal Serum

Recommended for the prevention and treatment of skin photo ageing caused by exposure to sun, stress, tobacco, poor diet and lack of sleep. Concentrated active ingredients enhance the benefits of anti-ageing and e-pigmentation treatments, and include:

Stabilized vitamin C enveloped in liposomes for greater skin penetration.

Ginkgo biloba extract, quercetin and pterostilbene – antioxidants designed to neutralise any cell damage caused by free radicals.

Hyaluronic acid.

Extract of Morus alba (white mulberry) an antioxidant and soothing agent to help prevent oxidative and environmental stress related pigmentation.

Price £37.20 from Sesderma.

Factor G Renew Lipid Bubbles Serum

Ageing leads to thinning, loss of elasticity and wrinkles caused by the deterioration of collagen and elastin fibres, dehydration and a slowing down of cellular regeneration. This serum concentrate helps to stimulate cellular regeneration and improve the appearance of your skin. Ideal as a base treatment –use four drops and massage into the face before your moisturiser.

Main ingredients are:

Vitamin E acting as an antioxidant to protect cells from pollution.

Malus domestica stem cells to help skin repair.

L’ergothioneine which is a natural amino acid of plant origin and a potent antioxidant.

Price £44.24 from Sesderma.

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