Jayne Pierson at London Fashion Week

Fashion designer JAYNE PIERSON’s latest collection at London Fashion Week SS24 is the Ceridwen Collection.

Encompassing a blend of Celtic mythology, sustainable fashion, and cutting-edge direct-to-textile 3D-printing technology from Stratasys.

The Ceridwen collection, inspired by Celtic mythology and the Mabinogion, offered a glimpse into a world of enchantment and transformation. At its heart lies the character of Ceridwen, a shape-shifting enchantress and the Celtic goddess of rebirth, transformation, and inspiration.


PIERSON’s collection beautifully weaves together elements of myth, folklore, and history, redefining fashion as a medium for storytelling. Deeply rooted in inspiration, the collection exuded organic shapes and nature, and culminated in a range of iridescent components that served as amulets, adorning the garments and empowering the wearers.

The collection incorporated fabrics made from ocean plastic waste and end-of-rolls, turning discarded materials into modern-day armour, symbolising Celtic magic and the celebration of individuality.

Inclusivity was another cornerstone of the Ceridwen collection. PIERSON emphasized that every garment is entirely bespoke and made to order, accommodating diverse body types and identities, reflecting the brand’s dedication to celebrating individuality.

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