Luxury fashion resale service, Cudoni have launched a campaign in support of domestic abuse charity, Women’s Aid.
Cudoni have partnered with a host of high-profile stylists, journalists, authors, broadcasters, and influencers (including Alexandra Shulman, Laura Whitmore and Pandora Sykes), to create an edit of designer items to sell via their platform, with all proceeds going to Women’s Aid.
The edit, consisting of luxury items from designers such as Alexander McQueen, Ganni and JW Anderson, were generously donated from the personal wardrobes of some of the media and fashion industry’s biggest names.
Names include: Podcaster and Writer Pandora Sykes; Love Island presenter Laura Whitmore; bestselling Author and Journalist Daisy Buchanan; former Editor-in-Chief of British Vogue Alexandra Shulman; Telegraph Editor Celia Walden; Sky Sports racing presenter Alex Hammond; influencer and fashion writer Katherine Ormerod; Harper’s Bazaar Fashion Editor Miranda Almond; and stylists Aimee Croysdill and Isabel Kelly.
Items within the edit are available to purchase from midday this Friday (15th May) via the Cudoni marketplace with 100% of the money raised from sales donated to Women’s Aid, including Cudoni’s usual commission rate.
In line with the government guidelines, every item within the edit has been collected contact-free, adhering to Cudoni’s strict new collection policy.
In recent weeks, due to the rise in domestic abuse cases during lockdown, Women’s Aid has spoken out about the urgent need for more financial support.
Faye Connelly, Women’s Aid Fundraising Manager said “We’d like to extend a huge thank you to Cudoni and all those who have contributed to this amazing campaign to raise funds for Women’s Aid. In recent months, we have all witnessed the spread and impact of Coronavirus. Survivors have told us that they are experiencing escalated levels of abuse due to the lockdown. As long as the restrictions are in place, we expect to see a continued rise in demand for our services. Cudoni’s support will make a huge difference to ensure that we can support more woman reaching out.”
Cudoni founder, James Harford-Tyrer, who was recently shortlisted in Forbes’ prestigious 30 under 30, is passionate in supporting those affected by the outbreak and has implemented multiple measures and initiatives within the business in line with this.
In addition to the Women’s Aid campaign, Cudoni will also be donating 10% of all other marketplace sales to NHS charities together, when shoppers use the code FIGHTCOVID19.
Others wishing to sell luxury items with Cudoni are now given the option to donate a percentage of profit made from their sale to charities fighting COVID-19.
James has also offered 50% of interview spaces to students and graduates affected by the COVID-19 exam cancellations.
James Harford-Tyrer said: “We are proud to be working with a fantastic group of inspirational women to take a stand against domestic abuse with Women’s Aid. This is an incredibly important cause that we need to get behind, now more than ever, in these challenging times. We continue to offer our contact-free collection service to help facilitate those who wish to make donations towards this vital campaign through resale. Domestic abuse has no place in our society, so we encourage everyone to help drive further awareness of the issue and continue to donate.”