British Champions Series Ambassador Katarina Johnson-Thompson Models Sustainable Fashion

Tying in with London Fashion Week, team GB heptathlete and fashion favourite Katarina Johnson-Thompson ditched her regular athletic attire to take part in a sustainable fashion shoot at Ascot Racecourse in her role as Ambassador for QIPCO British Champion Series.

The athlete, who made her fashion debut when walking in Virgil Abloh’s Off-White show at Paris Fashion Week last year, wore only brands that are implementing sustainability practises, including Isabell Fox, Amur, Beulah London, Reformation and Lock & Co, proving that fashion can be both glamorous and green.

Shot by fashion photographer, Andres Reynaga, the fashion was chosen to reflect the new sustainability practices which have been introduced at Ascot Racecourse and will be in full effect when Katarina attends QIPCO British Champions Day on Saturday 19th October.

Despite her busy training schedule for the upcoming IAAF World Athletics Championships in Doha, Katarina said she is conscious to do her bit for the environment.

“There are plenty of ways that people can help the planet and it’s important that every one of us contributes, even if that means making small changes to begin with. Choosing ethical fashion is a great way to start introducing sustainability into everyday life,” Katarina said.

“QIPCO British Champions Day is already such a wonderful day but the fact that sustainability is playing such an important role on the day at Ascot Racecourse makes it an even greater event in my eyes,” she added.

As the Ultimate Raceday, QIPCO British Champions Day will see the return of the game-changing operation, “Re-Cup,” which ensures as many plastic cups are washed and re-used as possible.

The initiative was first introduced at this year’s Royal Ascot, where some 350 dedicated staff helped to collect, wash and re-use 638,702 plastic glasses, an impressive 27% increase on their target of 500,000.

Katarina will attend QIPCO British Champions Day on Saturday 19th October. For more information and to purchase tickets, please visit

The outfits Katarina modelled are as follows:

Top and skirt from Beulah London; headband from Lock & Co; bag – Kairi.

Dress – Reformation; hat – Lock & Co.

Dress – H&M Conscious.

Top and skirt – Skiim; bag – Kairi.

Dress – Amur; hat – Merve Bayindir, bag – 0711 Tbilisi.

Dress – Isabelle Fox; bag – Mashu.

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