Matchbook is the new sponsor of 16 fixtures at Sandown Park and Kempton Park Racecourses, including the historic Imperial Cup and Brigadier Gerard days at Sandown Park and Silver Cups day at Kempton Park, which will be shown live on ITV4.
Matchbook will also be the sole race sponsor for a number of other jump and all-weather meetings at Kempton Park throughout the year. Matchbook were able to sign this agreement as a result of their status as an Authorised Betting Partner of British Racing.
As part of the deal, Matchbook will sponsor The Imperial Cup day at Sandown Park on 11th March 2017. Silver Cup day then follows at Kempton Park Saturday 18th March 2017 featuring Cheltenham Festival consolation races. The other crown jewel in the sponsorship is the Brigadier Gerard raceday at Sandown Park on 25th May 2017, that features the Group 3 Brigadier Gerard Stakes and Group 3 Henry II Stakes.
Phil White, London Region Director for The Jockey Club, said: “We warmly welcome Matchbook as our new partner for these important fixtures at Kempton Park and Sandown Park Racecourses. We were delighted to be able to sign this deal and expand our relationship on account of their status as an Authorised Betting Partner of British Racing and look forward to exciting renewals of these prestigious races.”
Mark Brosnan, Matchbook CEO, said: “These sponsorships are part of Matchbook’s commitment to be the betting exchange for horseracing with consistently stand-out pricing on favourites every day in UK and Irish racing. This is part of our overarching strategy to disrupt the complacency of not only our exchange rivals, but the Sportsbooks too.
“It’s important to us, and our customers, that every horseracing bet with Matchbook contributes to the future growth of British Horseracing and being an Authorised Betting Partner is just one of the ways we can demonstrate our commitment to the sport.”
Brosnan added, “Matchbook horseracing product was launched in July 2016, bringing Matchbook’s reputation for unparalleled value to horseracing for the first time. It runs on its next-generation platform, designed to scale to tens of thousands of transactions per second, offering punters a lightning-fast way to bet on every race, every day.
“With speed at the very core of our technology, we strongly believe that our horseracing product will become the best in the world. We provide a lightning-fast platform, unmatched value and the tools bettors need to make smarter, more informed bets because we win when our customers win.”