As a make-up artist one of the questions I am asked most often is how to create a perfect base. There are so many different foundations, concealers and powders on the market that it can be difficult to choose but these tips should make it easier.


Always choose your foundation in daylight and try it on clean skin on the jawline.

The colour should be exactly the same as the skin colour – never select a colour that is ‘near enough’.

Don’t be tempted to try and give yourself colour by choosing a darker foundation – a base that is too dark adds years to the face.

For an oily skin, oil free foundations will help, and obviously richer cream foundations help a very dry skin though I prefer to apply thinner liquids and use skilful concealing to hide flaws and blemishes.

Apply the base from the centre of the face fading outwards towards the hairline to avoid getting make-up in the hair. Apply with a foundation brush for an even application. Never take the foundation lower than the jawline – if you have the correct colour you shouldn’t need to – and certainly never onto the neck.

Products to try: 

– Clinique superbalanced make-up £18.50 

– Clarins True Radiance foundation £22 

– For a very natural base try Dermalogica tinted moisturiser £22.40 or Laura Mercier tinted moisuriser £32

Further reading…

For more beauty advice and tips visit my website at or try my products at

Allison is the Publisher of Eclipse Magazine. She loves going to the Races and is learning to bet (despite being officially the worst bettor in the History of the Universe), there's a lot more to learn...

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